Based on new opportunities for the development of the medical device industry and focusing on
innovation breakthroughs and steady growth, recently, Zhejiang Yizai Medical Technology Co., Ltd.
(Zhejiang Zhongzai Medical subsidiary) successfully held a strategic planning and implementation
seminar. This meeting clarified the core development blueprint for the next ten years, firmly established
the "three times better" exponential growth strategic goal, and comprehensively finalized all-dimensional
implementation measures such as business layout, compliance construction, market expansion, and
organizational innovation, laying a solid foundation for enterprise scale, high-quality and sustainable
development.
innovative enterprise focusing on home medical devices, medical beauty, first
aid and rehabilitation devices, and to build a solid industrial chain industrial
transformation platform integrating self-research, entrusted processing, global
registration and market sales. With the ten-year strategic goal of "three times
ten times better", the business segment has set up a stepped growth path from
ten million to ten billion, clearly demarcated phased development milestones,
and enabled the enterprise to grow with goals, rhythm and confidence. According to the strategic planning, 2024 is the key year for foundation
building, and 3 benchmark products with annual sales of more than 8 million
yuan have been built; it is expected that the sales volume will exceed 100
million yuan in 2028, completing the leap-forward breakthrough in the first
stage; the sales target of 1 billion yuan will be achieved by 2030, and the
company will steadily move towards the echelon of 10 billion enterprises. Accurately lock the three core business tracks and build a diversified
and high-barrier product matrix. Focusing on the field of medical beauty
skin care and rehabilitation physiotherapy, we will deeply cultivate innovative
non-invasive and smart home products, covering sub-scenarios such as muscle
relaxation and phototherapy rehabilitation; at the same time, we will launch
a home health OTC track to create a high-repurchase, fast-digestion health
product line: Forward-looking layout future health technology, deepen the
field of smart wearable devices, and build long-term technical competition
barriers.
Compliance is the lifeline of medical device companies. This meeting emphasized
the core position of compliance and supply chain construction, and introduced a
global registration plan and standardized production system construction plan to
protect business going abroad and large-scale production. In terms of global compliance registration, the company implements a parallel
registration strategy at home and abroad, and plans to implement 35 registration
projects before 2028, covering Class II and Class III medical devices and
authoritative certifications such as FDA and CE. In 2027, we will complete
IS013485 and MDSAP dual-system certification, build a full-process and
standardized quality control system, and build strong barriers to global
operations. At the end of the production and supply chain, the company adopts
the R & D + production and processing model, deeply cultivates core
patented technologies, strictly controls system qualifications and production
quality, implements production piece-rate reform and post and responsibility
mechanism, comprehensively optimizes production efficiency and delivery
stability, and solves production and operation core problems.
In order to match the strategic growth goals, the company has established
a trinity market strategy of branding, channel diversification, and internal
entrepreneurship to break the dilemma of low-price competition and build a
sustainable growth marketing system. In terms of brand building, we will build a global social media matrix, create
brand IP, strengthen brand value output, and enhance product premium
capabilities; in terms of channel expansion, we plan to develop 20 e-commerce
platforms within three years, and simultaneously deepen offline pharmacies,
medical institutions, and government and enterprises Cooperation and other
multi-dimensional scenarios to achieve full online and offline coverage.
The incentive mechanism is comprehensively reformed, the internal
entrepreneurial partner model is implemented, and the project income
distribution mechanism is supported to deeply bind employee income and
project profits, promote the transformation of employees from "workers" to "
operators", and maximize the activation of team innovation vitality.
Strategy implementation is based on organization. In response to pain points
such as inefficient team collaboration, redundant processes, and missing closed
loop projects, the company has comprehensively launched performance reform
and digital upgrades to comprehensively improve organizational efficiency. The performance system has been restructured and upgraded, and a
three-stage assessment system of "building base period-soaring period-nirvana
period" has been established to achieve strong linkage between KPIs and salary,
establish a special incentive library, and implement the distribution principle of
"more work, more gain, efficiency first". Digital construction focuses on reducing
costs and improving efficiency, implementing the "one-time entry, shared by all
employees" data governance model, simplifying redundant processes, promoting
the digitalization and AI of strategies, systems, processes, and forms across the
entire link, and breaking information silos. The company attaches great importance to the voices of employees,
establishes a clear decision-making mechanism and a closed-loop culture of
project review, and ensures the efficient implementation of every strategic
deployment and the orderly advancement of every project.
The convening of this strategic seminar has pointed out a clear direction and
consolidated the implementation path for the development of the company's
medical device business in the next ten years. In the future, the company
will take the core goal of "three times better" strategy, adhere to the original
intention of compliance, deepen product innovation, activate organizational
vitality, broaden market boundaries, steadily advance the implementation of
goals at all stages, and strive to create a benchmark for high-quality
development in the medical device industry!
Addrss:No. 968 Xuefeng West Road, Beiyuan Street, Yiwu Ci
Tel:400-0858-856
Email:sales@zjzzyl.com
Website:http://www.biozhongzai.com
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